Meet our Leadership Team


VP of Global Sales
Harry Dewhirst
Harry oversees our export business, managing and building our various in-market sales teams worldwide. He was the first hire at Color Brands and has assisted in developing both our brand partner relationships and global distribution network. Prior to joining Color Brands, he worked within the FMCG industry in The UK & Hong Kong.

VP of Global Supply Chain
Kevin Cronin
Kevin is the Vice President of Global Supply Chain at Color Brands. He runs the purchasing and logistics teams across all offices and warehouses worldwide. Prior to Color Brands, Kevin was a senior supply chain and procurement manager at Whole Earth Brands and a consultant with AT Kearney.

VP of Business Systems
Steven Engelking
Steven is Color Brands’ Vice President of Business Systems, building out Color Brands technology base and ensuring we are staying at the forefront of modern technological trends. Before working at Color Brands, Steven was living in Beijing working at the NFL to bring American Football to China.

VP of Human Resources
Jake Smith
Jake is Color Brands’ Vice President of Human Resources. In his role, he oversees the Human Resources function including talent strategy and acquisition, training, development, compensation & benefits. Prior to joining Color Brands, Jake spent 15 years as a Human Resources leader in the tech industry.

Sales Director, Latin America
Arturo Lomelin
Arturo is Color Brands’ Sales Director for Latin America, based in Guadalajara. He manages Color Brands’ key accounts in Mexico as well as customers across Central and South America. Prior to Color Brands, Arturo worked for three years as a Key Account Manager for top retailers in Mexico. He also has experience as an import and supply chain manager.

Sales Director, Asia
Franco Villaroman
Franco is a Sales Director based in the Philippines. He brings 7 years of sales experience from different channels – eCommerce, Distributive Trade, and Retail Trade from a range of fast-moving categories – food & refreshments, beauty, and personal care. He has been awarded by multi-national companies for leading the growth within the accounts he has managed.