Meet our Leadership Team

Director of Sales

Franco Villaroman

Franco is a Sales Director based in the Philippines. He brings 7 years of sales experience from different channels – eCommerce, Distributive Trade, and Retail Trade from a range of fast-moving categories – food & refreshments, beauty, and personal care. He has been awarded by multi-national companies for leading the growth within the accounts he has managed.

VP of Business Systems

Steven Engelking

Steven is Color Brands’ Vice President of Business Systems, building out Color Brands technology base and ensuring we are staying at the forefront of modern technological trends. Before working at Color Brands, Steven was living in Beijing working at the NFL to bring American Football to China.

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VP of Human Resources

Jake Smith

Jake is Color Brands’ Vice President of Human Resources. In his role, he oversees the Human Resources function including talent strategy and acquisition, training, development, compensation & benefits. Prior to joining Color Brands, Jake spent 15 years as a Human Resources leader in the tech industry.

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VP of Global Supply Chain

Kevin Cronin

Kevin is the Vice President of Global Supply Chain at Color Brands. He runs the purchasing and logistics teams across all offices and warehouses worldwide. Prior to Color Brands, Kevin was a senior supply chain and procurement manager at Whole Earth Brands and a consultant with AT Kearney.